Yesterday I had the pleasure of meeting one of my all time heroes, Jerry Greenfield..
As part of Ben & Jerry's 'Join Our Core'
competition, I had the chance to pitch SuperHoney - which is our new
project that will be putting beehives into schools, scout halls and
community gardens all over the country, giving kids a chance to learn
about bees, the environment and sustainable food and drink. We'll then
be selling the honey they produce through SuperJam's existing 2,000+
supermarket outlets, raising funds to build even more community
When I was about 16, I read a book called 'Ben & Jerry's Double-Dip'; their story inspired me hugely and I very much related to their ideas about business being more than just making money.
Jerry (and the other judges, who included the likes of Harriet Lamb,
head of the Fairtrade Foundation and Wubbo Ockels, an astronaut!) loved
my idea and gave me some great advice about what to do next.
They're going to be sending me (along with 14 other social
entrepreneurs) to Uganda in August to visit the Fairtrade cooperative
that produces vanilla for the ice cream!